Research / Supporting evidence
Give customers more confidence before they choose.
Clearer spatial understanding can reduce uncertainty and support more confident booking, enquiry or visit decisions.
70%
Better sense of the space
Surveyed buyers agreed that 3D tours would give them a better sense of a home than static photos.
Zillow’s 2024 U.S. buyer survey; somewhat and completely agree responses. Stated preferences, not measured improvements in understanding.
Zillow Consumer Housing Trends Report 2024 ↗ (opens in a new tab)77%
Layout matters
Surveyed buyers agreed that locating photos on a dynamic floor plan would help them assess a home’s fit.
The same survey, fielded March–September 2024 and weighted to represent successful U.S. buyers. Agreement with a hypothetical benefit, not measured purchase decisions.
Zillow Consumer Housing Trends Report 2024 ↗ (opens in a new tab)Explore before booking
A peer-reviewed hotel study with 569 participants linked presence in panoramic virtual exploration with enjoyment, usefulness and booking intention.
A 2019 smartphone-based hotel study used static panoramic images. Questionnaire data and a structural model examined booking intention; the study did not measure actual bookings or revenue.
Journal of Hospitality and Tourism Technology · 2019 ↗ (opens in a new tab)Independent research, not ArchWalk performance results. These studies involve different audiences and technologies and do not predict bookings, conversion or revenue for your business.